Category: Agribusiness, Meat, & Other Food
Uber is kicking the meat industry’s ox tail
More specifically, pricing for both meat and rides is the direct reflection of the current state of supply and demand. But when it comes to execution of optimized pricing, Uber is kicking the meat industry’s ox tail. How Uber sets prices Uber is a virtual marketplace connecting people needing a...
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The Amazon’ment of meat has arrived
This should serve as a giant flashing neon sign to the entire meat supply chain that Amazon is now in the game. As companies prepare to compete, supply, and/or partner with Amazon, let’s look at the business model & ideology of Amazon and how it might influence their approach to the...
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It’s not 1870 and prices won’t win the long game.
The main storyline — regardless of the commodity — is gaining market share by competing on price. That is the path to empire building. Or at least it was back then. But it’s not 1870. You are not John Rockefeller. And in the modern meat industry, you have far more profit...
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Passive Price Taker or Active Price Strategist – You Choose
Setting aside your willingness to accept the premise that your product is undifferentiated from your competitors (topic for another day), let’s look at the two pricing postures you could have when selling product in a commodity market: 1) Surrender to the market, be victim to volatility, blindly trust The Market...
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Will Amazon Enter the Meat Industry? Spoiler Alert: They Already Have.
If Amazon’s approach to other sectors is indicative of the approach they will take to grocery, they will force competing retailers to ask much more of their suppliers. We can expect Amazon, “Earth’s Most Customer-Centric Company,” to leverage their analytics capabilities to personalize each customer’s shopping experience. Competing in this...
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