When Amazon enters a market segment, the ripple effects are felt by suppliers, competitors, and consumers. As your business prepares to compete, supply, and/or partner with Amazon, take a look at the Amazon business model and ideology to see how they may influence its approach to the food sector.

After the acquisition of Whole Foods, Amazon quickly lowered the price of two core meat items: ground beef and chicken breast—a giant sign to the entire meat supply chain that Amazon is in the game.

Next-level competition requires new capabilities. Read on for a closer look at the Amazon playbook—its business model, ideology, and the tactics it uses to dominate new market segments. In this white paper we analyze: Three steps to thrive in the Amazon era; What meat processors should expect from this new customer; and What retailers should expect from this new competitor.