Farrand sees this epidemic as stirring up a more fundamental, structural change to the industry. Clues of a ‘new normal’ might reveal themselves across consumer shopping habits or packing plant operational changes. A mix in primal or middle meat demand or slowing line speeds are just two examples of indicators to keep in tow.
As meat leaders attempt to control whatever variables they can, there will also be a premium put on relationships and the right market decisions. Working with partners to share risk, drive creativity in deal terms, and push objective flexibility will position all for better transparency and agility.
Tune in to hear this ‘Fireside Chat’ around Mike’s take on new tools for this ‘new normal’ and how fast, reliable scenario planning with partners can create robust relationships in times of uncertainty.